The time to think about marketing

Photo by Startup Stock Photos from Pexels

Tech has a pattern: after a seminal breakthrough, innovation is always incremental for a while. Until a new breakthrough occurs. Take the iPhone or VR or autonomous vehicles (and something that will come up new and truly innovative). After the initial awe for the new and deeply interesting breakthrough, innovation goes somewhat limited, stagnant for a while and it is okay. The average human, the consumer, takes some time to fully…